NHS – Darent Valley Hospital

Overview

Branding | Web | Print

To create a brand identity for the Clinical Education Department at Darent Valley Hospital (Dartford and Gravesham NHS Trust). The department works towards improving and assuring the quality of both medical and non-medical training provided at the Hospital.

I was commissioned to create a new modern, fresh and professional looking logo that was bright and within keeping of the NHS colour palette to rebrand the CED which could be used across print and online. The brand was designed to not pigeonhole itself i.e not specific to doctors, but aimed at attracting medical students, and being part of the NHS it needed to appeal across the board.

The brief:

– Title – Darent Valley Hospital Medical Education Department (we will work along the full title or an abbreviations of within the design concepts)
– Modern, Fresh (not boring) & Professional Design
– Colours – bright (not overly fussed) / NHS colour palette
– Design shouldn’t pigeonhole i.e not specific to doctors, but is trying to attract medical students
– Being part of the NHS this still needs to appeal across the board
– Target market / demographic – mid 20’s with a middle class
– Wave concept – not overly fussed on using but might be good to keep

We have kept the colours within the NHS colour palette guidelines and we have tried to keep to the fonts which are listed in the guidelines too. However we are unsure whether we can deviate a little from this as the font used for the ‘ME’ in the MTWme logo isn’t stated in the NHS guidelines. So we can obviously look at playing around with fonts later.

Roles

Brand Design
Web Design
Print Design

Objective

To create a brand identity to launch this new startup company that designs, builds and fits garden structures. The brand needed to look professional and modern to carry the company message of ‘Your Own Perfect Space’ through digital and print design.

Solution

The branding was designed to be clean, engaging and exciting to match the ‘Spaces that inspire’ which Your Utopia Room design & build. The colour palette was chosen to go with the eco-friendly ethos the company prides itself on. A crisp and attractive website alongside brochures, marketing materials, stationery and showroom signage were designed.

Logo
Design

Illustrator | InDesign | Photoshop

Within the brief the client was keen on using a “wave” concept which was used on the Darent Valley hospital branding and main entrance architectural design of the building inspired by the water from the Gravesham coat of arms.

Illustrator | InDesign | Photoshop

Keywords / Phrases

Generating keywords or phrases are a great way in design to begin the journey of not only creating concepts for a logo, but for understanding and really getting to know the brand and client.

Care with Compassion
Respect and Dignity
Striving to Excel
Professional standards
Working together

Care with Compassion
Respect and Dignity
Striving to Excel

Professional standards
Working together

ABCDEFGHIJKLMN OPQRSTUVWXYZ
abcdefghijklmnopq rstuvwxyz ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmnopq
rstuvwxyz

Logotype: Brandon Grotesque

Sans serif fonts are clean, modern, and engaging which are often used by brands who want to demonstrate a straight-forward, simple, and practical attitude. When it comes to typography in logo design, sans serif solutions indicate a sense of honesty and sensibility which with it’s clean and appealing nature, Brandon Grotesque seemed like the perfect fit. The simple, yet effective nature of sans serif fonts make them perfect for brands who want to put clarity first when designing their company logo.

ABCDEFGH IJKLMNOP QRSTUVW
XYZ
abcdefghij klmnopqrs tuvwxyz

Logotype: Brandon Grotesque

Graphic
Palette

Illustrator | InDesign | Photoshop

To help accelerate the brands identity a graphic palette was created to be used across brand touch-points. Fonts, colours & other illustrative elements were designed to be used across both print and digital brand environments.

Asset – Patterns

Asset – Holding Devices

Web
Design

HTML | CSS | JavaScript | Joomla

The Clinical Education department required a website that was clean, professional and easy to use for visitors. The site needed to take course bookings, look attractive and appeal to it’s audience of medical students.

HTML | CSS | JavaScript | Joomla

Print
Design

Illustrator | InDesign | Photoshop

The Clinical Education Department needed their branding to be used across marketing materials to advertise their services & department. They required designs for brochures, leaflets, posters and indoor / outdoor displays.