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Car Care Mobile

Overview
Branding | Web | Print
To create a brand identity to launch ‘Car Care Mobile Services’, mobile vehicle technicians who specialise in servicing and repairing domestic and fleet vehicles.
For this project, I was asked to create an attractive, distinctive and modern looking brand that stood out. The branding needed to visually pop and be eye-catching with a professional look, which was achieved through a cleanly designed logo, bold colour palette and icon assets. Print material was designed to advertise the company, along with a user-friendly website for visitors to easily navigate to identify the services they offer.
Roles
  • Brand Design
  • Web Design
  • Print Design
Objective
To create a brand identity to launch this new startup company that designs, builds and fits garden structures. The brand needed to look professional and modern to carry the company message of ‘Your Own Perfect Space’ through digital and print design.
Solution
The branding was designed to be clean, engaging and exciting to match the ‘Spaces that inspire’ which Your Utopia Room design & build. The colour palette was chosen to go with the eco-friendly ethos the company prides itself on. A crisp and attractive website alongside brochures, marketing materials, stationery and showroom signage were designed.

Logo
Design

Illustrator | InDesign | Photoshop

The brief behind the logo was to create a modern & eye-catching logo to reflect mobile vehicle technicians. The logo needed to look clean, professional and stand-out through it’s typeface and colour palette.

Illustrator | InDesign | Photoshop

The brief behind the logo was to create a modern & eye-catching logo to reflect hearing aid insurance. The logo needed to signify reassurance, trust and care through it’s typeface and colour palette.

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NOPQRSTUVWXYZ
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Logotype: Montserrat
I chose Montserrat, a sans-serif typeface, for the logotype on this design, as the company was new and wanted a modern look within their industry. I felt that a serif solution would have come across as too dated for this project, and so a modern yet sophisticated sans-serif choice made complete sense.

ABCDEFGH IJKLMNOP QRSTUVW
XYZ
abcdefghij klmnopqrs tuvwxyz

Logotype: Montserrat
I chose Montserrat, a sans-serif typeface, for the logotype on this design, as the company was new and wanted a modern look within their industry. I felt that a serif solution would have come across as too dated for this project, and so a modern yet sophisticated sans-serif choice made complete sense.

Graphic
palette

Illustrator | InDesign | Photoshop

To help accelerate the brands identity a graphic palette was created to be used across brand touch-points. Fonts, colours & icon assets were designed to be used across both print and digital brand environments.

Illustrator | InDesign | Photoshop

To help accelerate the brands identity a graphic palette was created to be used across brand touch-points. Fonts, colours & other illustrative elements were designed to be used across both print and digital brand environments.

Asset – Icons

Asset – Holding Devices

Web
Design

HTML | CSS | JavaScript | WordPress

Car Care Mobile required their new site to cleary advertised what they do and look great on both desktop and mobile. It needed to be easy for their users to find out the services they offer, how to get in touch (clear CTA), and have an attractive look and feel for their audience.

HTML | CSS | JavaScript | WordPress

Car Care Mobile required their new site to cleary advertised what they do and look great on both desktop and mobile. It needed to be easy for their users to find out the services they offer, how to get in touch (clear CTA), and have an attractive look and feel for their audience.

Print
Design

Illustrator | InDesign | Photoshop

Car Care Mobile needed their branding to be used across marketing materials to advertise their services. They required company stationery, leaflets and print artwork to market their business.

Illustrator | InDesign | Photoshop

Car Care Mobile needed their branding to be used across marketing materials to advertise their services. They required company stationery, leaflets and print artwork to market their business.
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