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InsureHear

Overview
Branding | Web | Print
To create a brand identity to launch ‘InsureHear’, a new consumer lead product for hearing aid insurance aimed at all hearing impaired.
I was asked to help create a new modern and eye-catching brand that was suitable for the industry. The branding needed to talk to its customers and signify reassurance, trust and care which was achieved through a cleanly designed logo, pastel colour palette and brand assets which could be used across print and digital. A user-friendly website was designed and built to allow visitors easy navigation to source information and fulfil the main objective of receiving customer quote enquiries.
Roles
  • Brand Design
  • Web Design
  • Print Design
Objective
To create a brand identity to launch this new startup company that designs, builds and fits garden structures. The brand needed to look professional and modern to carry the company message of ‘Your Own Perfect Space’ through digital and print design.
Solution
The branding was designed to be clean, engaging and exciting to match the ‘Spaces that inspire’ which Your Utopia Room design & build. The colour palette was chosen to go with the eco-friendly ethos the company prides itself on. A crisp and attractive website alongside brochures, marketing materials, stationery and showroom signage were designed.

Logo
Design

Illustrator | InDesign | Photoshop

The brief behind the logo was to create a modern & eye-catching logo to reflect hearing aid insurance. The logo needed to signify reassurance, trust and care through it’s typeface and colour palette.

Illustrator | InDesign | Photoshop

The brief behind the logo was to create a modern & eye-catching logo to reflect hearing aid insurance. The logo needed to signify reassurance, trust and care through it’s typeface and colour palette.

ABCDEFGHIJKLMN OPQRSTUVWXYZ
abcdefghijklmnopq rstuvwxyz ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmnopq
rstuvwxyz

Logotype: Comfortaa
Comfortaa is a wonderful font family, that fitted perfectly with this brand identity project. The rounded geometric sans-serif typeface has a modern and aesthetically pleasing look, which will help to boost InsureHear within it’s niche sector. The clean and rounded font will also appeal to the demographic and target market of this brand, as it gives people the feeling of friendliness, trust and approachability.

ABCDEFGH IJKLMNOP QRSTUVW
XYZ
abcdefghij klmnopqrs tuvwxyz

Logotype: Comfortaa
Comfortaa is a wonderful font family, that fitted perfectly with this brand identity project. The rounded geometric sans-serif typeface has a modern and aesthetically pleasing look, which will help to boost InsureHear within it’s niche sector. The clean and rounded font will also appeal to the demographic and target market of this brand, as it gives people the feeling of friendliness, trust and approachability.

Graphic
Palette

Illustrator | InDesign | Photoshop

To help accelerate the brands identity a graphic palette was created to be used across brand touch-points. Fonts, colours & other illustrative elements were designed to be used across both print and digital brand environments.

Illustrator | InDesign | Photoshop

To help accelerate the brands identity a graphic palette was created to be used across brand touch-points. Fonts, colours & other illustrative elements were designed to be used across both print and digital brand environments.

Asset – Patterns

Asset – Holding Devices

Web
Design

HTML | CSS | JavaScript | WordPress

InsureHear asked me to design their new website that was easy to use for their customers. It needed to look attractive, trustworthy and explain easily who they are, what they offer and achieve their main goal of converting quote leads.

HTML | CSS | JavaScript | WordPress

InsureHear asked me to design their new website that was easy to use for their customers. It needed to look attractive, trustworthy and explain easily who they are, what they offer and achieve their main goal of converting quote leads.

Print
Design

Illustrator | InDesign | Photoshop

InsureHear needed their branding to be used across marketing materials to advertise their service and products. They required company stationery, leaflets, print ads and product posters for device awareness.

Illustrator | InDesign | Photoshop

InsureHear needed their branding to be used across marketing materials to advertise their service and products. They required company stationery, leaflets, print ads and product posters for device awareness.
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